BDA advances black community awareness and empowerment by using award ceremonies,

celebration of achievements and achievers to create empowerment, publicity, community cohesion and inclusion through effectively communicating the message of determination, and resilience.

Supporting black families in dealing with parenting, family, cultural and generational issues.

Supporting children and young people in dealing with and overcoming race related challenges including drug addiction, crime, unemployment, systematic barriers through training, counseling, mentoring, and enhancing the stories of achievers, and how they succeeded despite the systematic barriers and other challenges.